We help deliver your messages to EU stakeholders

We offer a full range of communication and stakeholder engagement services that help your organisation interact with the relevant EU players

“Building a positive image takes time. It requires a well developed strategy and strong messages”

TOBIAS VAN ASSCHE
HEAD OF COMMUNICATIONS AND STAKEHOLDER ENGAGEMENT

What we offer

Stakeholder Engagement

We help you identify key stakeholders and engage with them directly through a variety of tools such as events, workshops and mailings.

Digital Engagement

We plan, develop and execute detailed social media campaigns to interact with your key stakeholders. We can also create and manage your online presence by for example designing and maintaining your website.

Media Relations

We have well-established relationships with the Brussels press corps as well as national reporters from across Europe in many different areas.

Copy Writing

Press releases, opinion pieces, advertorials, blogposts, leaflets or newsletters. Our team of communications experts will draft them for you.

Digital Content Creation

Do you need attractive infographics, an engaging animated video, bespoke icons or a professional PowerPoint presentation? Our designers can help you!

Policy and Media Monitoring

We keep our finger on the pulse for you on what is written in the EU and international press, social media, the EU legislative process, EU agencies and institutions and other stakeholders.

Tailored to your needs

Our communications experts help you engage with your key European Union stakeholders (policy makers, associations, NGOs, academics and journalists) with a broad set of communication and stakeholder engagement tools.

We support you every step of the way: we help you determine who to target and what you want to tell them. We then devise a strategy to optimally engage with these people through a combination of earned (traditional press), owned (social media and website) or paid media (advertorials) as well as virtual or physical events. Next, we execute this plan. We can also help you with ongoing campaigns and day to day communication.

We not only help you with the content but also with how it looks. Our designers mold your messages in appealing infographics, trendy newsletters, engaging animated videos or edited interviews.

We also keep our finger on the pulse of what is happening in the EU for you. We will monitor the relevant news sources, policy processes, organisations and social media accounts based on your needs and provide you with a detailed report of what they are saying about the issues that you are most interested in. This can be on a daily or weekly basis.

We are happy to discuss your organisation’s specific needs!

Please contact us at [email protected] or contact us at +32 476 60 48 03.

COMMUNICATIONS AND STAKEHOLDER ENGAGEMENT CASE STUDY #1

UNESDA – Soft drinks Europe

The European soft drinks association UNESDA reached out to White Research as it needed support with engaging with its key European stakeholders: EU policy makers, NGO representatives, journalists and business leaders that focus on various aspects of the food and drink sector, such as sustainable packaging and health and nutrition. Among other things, White helped expand UNEDA’s social media presence (Twitter and LinkedIn) through daily posts and focussed campaigns on topics such as health and nutritional commitments and sustainable packaging. White also helped upgrade UNESDA’s website with specific webpages to support its social media campaigns.

COMMUNICATIONS AND STAKEHOLDER ENGAGEMENT CASE STUDY #2

Facebook

In our partnership with Facebook’s Brussels-based stakeholder engagement team, we provide support in gathering policy insights and leveraging our stakeholder engagement expertise to engage with their multi-stakeholder environment in new and meaningful ways. The work we do for the stakeholder engagement team includes general strategic advice and stakeholder engagement strategy, stakeholder mapping and engagement support, background research and analysis, briefs, narrative building and general communications support, the development of digital, print and audio-visual materials as well as event monitoring and event organisation support.

Contact Us

HEAD OF COMMUNICATIONS AND STAKEHOLDER ENGAGEMENT

Tobias is the head of communication and stakeholder engagement at White. He has more than ten years of experience in both the public and private sector and is specialized in corporate and crisis communication. Prior to joining White, Tobias was a senior consultant for the well-known Belgian public relations (PR) consultancy Bepublic Group and before that the Brussels based EU public affairs (PA) and PR agency Grayling. He also worked as a communications specialist for the United States Mission to the European Union (USEU) and the United States Embassy to the Kingdom of Belgium. Tobias holds a Ph.D in political science from Syracuse University in the United States and has an Executive MBA from the Antwerp Management School. He is a Belgian native and speaks Dutch, English and French.

Feel free to ontact Tobias with all your questions at: [email protected] or +32 475 60 48 03

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