film-sceneThe film industry is a key sector of the European economy, offering great potential for income and employment. Nonetheless, the industry faces significant challenges, including financing new projects and the lack of an integrated strategy throughout the different stages of film production.

COVID-19 also hindered the industry’s development, resulting in canceled productions and closed cinemas, leading to further losses of profits. Additionally, identifying filming locations, scouting for trends, and building an audience are demanding and costly, interfering with the creation of a sustainable business model for the film industry. To address these challenges, a comprehensive and strategic framework that considers all factors is required to help the EU film industry reach its full potential.

The SCENE Project aims to provide a wide decision-making framework for the film industry. The project will leverage cutting-edge technologies but also the transformation of the creative economy to promote competitiveness and develop integrated systems for film production.

SCENE’s main priorities are the use of cognitive AI technologies and the European Cultural Heritage. The project will implement an integrated strategy that includes pre-production to post-production aspects of filmmaking. The project will utilize AI tools for preference and audience building, audio and lighting simulation tools, blockchain, and IPR protection-related tools. Moreover, the European Cultural Heritage, as a linking element between society and economy, will play a significant role in the project’s success, capitalizing on assets such as 3D digital reconstruction and simulation of the monuments. By combining AI technologies and the European Cultural Heritage, SCENE aims to support and accelerate the film-making industry, contributing to significant social development.