White Research is at the forefront of the behavioural studies conducted as part of the BIOTRAILS project, which aims to inspire and accelerate transformative change in biodiversity. With our significant expertise and extensive experience, we are driving impactful research to understand and influence biodiversity-related behaviours. Below are some key takeaways from the studies conducted so far. 

The BIOTRAILS behavioural studies have provided valuable insights into the complex dynamics of biodiversity-related behaviours. While some findings contradicted initial hypotheses, they have opened new avenues for future research and intervention strategies. Promoting social inclusion and strategically applying nudges appear to be promising methods to enhance engagement in biodiversity-friendly behaviours. 

Overview 

Deliverable 4.1 of the project presents the results of two significant behavioural intervention studies focusing on understanding how social dynamics, specifically the feeling of social exclusion, affect behaviours such as volunteering for biodiversity conservation, purchasing local and seasonal food products and discussing food origins within social circles. 

Key Findings 

Behavioural Selection and Impact of Social Exclusion: 

The studies chose three behaviours based on a thorough literature review: volunteering, buying local and seasonal food and discussing food origins. Social exclusion was used as an intervention to see its effects on these behaviours.  

Study 1: Correlational Approach 

This study measured the relationship between social exclusion and the selected behaviours. The results showed no significant impact of social exclusion on volunteering or discussing food origins. However, the results revealed a statistically significant negative association between social exclusion and willingness to buy local food items. The participants that felt social excluded showed less tendencies to buy local food, contradicting initial hypotheses. 

Study 2: Experimental Approach 

This study experimentally manipulated feelings of social exclusion to observe its effects. It found a significant negative effect of social exclusion on the intention to purchase locally produced food. Participants that felt socially excluded compared to ones that felt socially included showed less willingness to buy local food items. The experiment revealed that fostering social inclusion might be a strategy to enhance local food buying behaviour. 

Nudging Strategies: 

Based on the findings, the report recommends strategic use of nudges. Specifically, tailored posters with environmental messages framed inclusively could be placed in community settings like food markets to positively influence behaviour. 

Conclusion 

The project continues to build on these findings to develop effective tools and recommendations for fostering sustainable consumption and conservation practices. 

For more information on the studies and their methodologies and in order to stay updated on our latest research, visit the BIOTRAILS website.