Funding source
INEA – Horizon 2020

May 2015 to April 2018

Project URL

Project information
Thematic keywords

  • Public transport
  • Urban mobility
  • Urban planning & sustainability
  • Behavioural science
  • Social innovation
  • User engagement

Methodological keywords

  • Mobility trends analysis
  • Market research, mapping, analysis & user requirements
  • Collective Intelligence, Co-creation workshops & Crowdsourcing
  • Behavioural insights
  • Behavioural change & nudging
  • Social entrepreneurship business models
  • Communication, dissemination & exploitation
  • Policy insights

Project narrative

Urban road congestion is a complex issue that affects the lives of millions of European citizens, detrimentally impacting mobility, the environment, the economy, social cohesion and citizens’ health. While public transport is widely recognised as a significant means to tackle the problem, a shift towards more user-centred approaches is vital in order for it to play an even more decisive role in combating congestion.

The CIPTEC CIVITAS project aimed to bring forward a new thinking and innovative solutions for public transport as well as to create a favourable environment for its growth, by applying a novel marketing, behavioural change and social innovation approach in four large EU cities.

We were responsible for the collective intelligence arm of CIPTEC, which resulted in the co-creation of a large number of innovative ideas through citizen participation. We also supervised the application of social entrepreneurship models in the innovation cycle of Public Transport authorities and operators.

Related publications ,
Scientific Publications ,
CIPTEC Booklet ,
CIPTEC Toolbox