Facebook: Stakeholder Engagement & Communications Support

Business Services for Facebook

The Facebook company, including Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Novi, empowers more than 3 billion people around the world to build communities, share ideas, offer support and make a difference. To do this, Facebook is continuously iterating, solving problems and working together to further connect and empower these people all over the world. In doing so, the company’s activities touch upon many different social, economic, environmental and legal areas. As a result, their business is intrinsically interwoven with many different policy domains and needs to engage with a large variety of stakeholder groups ranging from industry association and think tanks to academia and public sector organisations. This scope and scale of engagement presents challenge in itself, but when combined with continuous innovation, creating ground-breaking products and services, the level of complexity rises considerably.

Supporting stakeholder engagement and communication:

Across its offices, Facebook has teams dedicated to policy topics and teams dedicated to stakeholder engagement. We have the pleasure of working with and being a trusted partner of the stakeholder engagement team in Brussels.

For the stakeholder engagement team, it is key to understand current developments in areas of relevance to them, such as economic recovery, social impacts, sustainability and innovation. Furthermore, it is important for them to engage with a wide range of stakeholders to explore all the facets of the issues at hand and help create a common vision of the way forward. In our partnership with Facebook’s Brussels-based stakeholder engagement team, we provide support in gathering policy insights and leveraging our stakeholder engagement expertise to engage with their multi-stakeholder environment in new and meaningful ways.

The work we do for the stakeholder engagement team includes general strategic advice and stakeholder engagement strategy, stakeholder mapping and engagement support, background research and analysis, briefs, narrative building and general communications support, the development of digital, print and audio-visual materials as well as event monitoring and event organisation support.