Funding source

January 2020 to December 2021

Project information
Thematic keywords

  • Sustainable packaging
  • Health and wellbeing
  • Economic impact
  • EU policy, self-regulation & co-regulation

Methodological keywords

  • Strategic advice & stakeholder engagement strategy
  • Stakeholder mapping & engagement support
  • Communications support
  • Online communications monitoring & evaluation
  • Social media advisory
  • Event monitoring

Project narrative

UNESDA has brought the soft drinks industry together for over sixty years to defend the interests of European consumers and producers of non-alcoholic beverages in Brussels. Reflecting upon the societal need for smarter consumption, it plays a pivotal role in bringing businesses, civil society, and EU decision-makers together to create a healthier food environment and make packaging more sustainable. Through strong cross-sector partnerships, UNESDA aims to address these imperatives while protecting the millions of jobs generated by the production and distribution of soft drinks across Europe and serving consumers the drinks they love.

It is therefore crucial for UNESDA to build a constructive dialogue with a multitude of stakeholders to promote a shared understanding of the way forward. To this end, we leverage our policy and stakeholder engagement expertise to support UNESDA’s stakeholder engagement efforts, notably by providing strategic social media advice.